It’s hard to stand out from the rest, but…

Competition is rough regardless of what kind of business you’re in. All the more reason to think about what you can do separate yourself from the pack and make people remember you. Humor is often a very effective way to gain attention and favor. In that vain,...

Are you where you should be?

When advertising in any kind of print publication, it’s always important to consider placement. I talked about position on specific pages previously, and I wanted to make sure you understand the possibilities that WHERE your ad appears may help your efforts....

When they ask you what position you want…

Don’t be alarmed! They’re not propositioning you. When it comes to the placement of your ad in a print publication, position actually does matter. Some experts debate how MUCH of an advantage certain positions give, but the fact is there definitely is one....

Smackdown!

If you’re having visions of a WWE SMACKDOWN, relax. No don’t relax, pay attention here. There’s no need to dress up like your favorite Superstar (CM Punk when he’s dressed like Satan?) or Diva (Beth Phoenix?) and start screaming for blood, but...

Selecting the Most Effective Advertising Media

Here is an excellent article from Entrepreneur that business owners should read. Selecting the Most Effective Advertising Media – How can you tell if your ads are reaching the right audience and generating the best response? BY Roy H. Williams   Q: Where...