To Bash or Not To Bash…

I have worked for years on computers and have a fairly extensive knowledge of their operation as well as experience in the use many different software programs. Also, I want to make it clear – I do recognize they are just machines. However, this doesn’t...

Now this is CREATIVE GENIUS!

I need not say anything. Watch these commercials by Argentine ad agency, Del Campo Saatchi & Saatchi for BGH Air Conditioners. I hope it captures your attention and makes you laugh like it did...

Are you flashing people or not?

Please do not answer that question with “Yeah! I’m heading out now to the mall to make all the lady shoppers happy!” What I’m referring to is Adobe flash graphics on your website. Flash on websites has for years been not only desirable but...

Sign, sign, everywhere a sign…

Well if you’re in business, I HOPE SO!! Signs are so important to any business, whether you have a storefront or not. What? You think because you don’t have a building or office outside the home you don’t need signs? WRONG! Let’s talk about...

Branding

Branding CAN be where you wrestle a steer to the ground and burn the critter with a hot iron depicting your logo. But that’s not what I’m referring to here. Well maybe a little. The idea is to leave a lasting impression, a memorable image that can be...

Voicemail

The telephone is most often the first contact we have with potential clients. What do you do when you’re not available? We all know that voicemail is the new “receptionist” and almost always the first opportunity you have to make an impression with a...