It’s hard to stand out from the rest, but…
Competition is rough regardless of what kind of business you're in. All the more reason to think about what you can do separate yourself from the pack and make people remember you. Humor is often a very effective way to gain attention and favor. In that vain, I'm...
Voicemail Mistakes
One of the things that can make you look bad to potential clients is an outdated voicemail message. As I mentioned in a previous post, your voicemail message is sometimes the very first contact a person has with you and your company. So make it professional and...
Are you where you should be?
When advertising in any kind of print publication, it's always important to consider placement. I talked about position on specific pages previously, and I wanted to make sure you understand the possibilities that WHERE your ad appears may help your efforts. First,...
When they ask you what position you want…
Don't be alarmed! They're not propositioning you. When it comes to the placement of your ad in a print publication, position actually does matter. Some experts debate how MUCH of an advantage certain positions give, but the fact is there definitely is one. First of...
Smackdown!
If you're having visions of a WWE SMACKDOWN, relax. No don't relax, pay attention here. There's no need to dress up like your favorite Superstar (CM Punk when he's dressed like Satan?) or Diva (Beth Phoenix?) and start screaming for blood, but there IS a need for you...
Selecting the Most Effective Advertising Media
Here is an excellent article from Entrepreneur that business owners should read. Selecting the Most Effective Advertising Media - How can you tell if your ads are reaching the right audience and generating the best response? BY Roy H. Williams Q: Where can I...
To Bash or Not To Bash…
I have worked for years on computers and have a fairly extensive knowledge of their operation as well as experience in the use many different software programs. Also, I want to make it clear - I do recognize they are just machines. However, this doesn't keep me from...
Now this is CREATIVE GENIUS!
I need not say anything. Watch these commercials by Argentine ad agency, Del Campo Saatchi & Saatchi for BGH Air Conditioners. I hope it captures your attention and makes you laugh like it did me.
Are you flashing people or not?
Please do not answer that question with "Yeah! I'm heading out now to the mall to make all the lady shoppers happy!" What I'm referring to is Adobe flash graphics on your website. Flash on websites has for years been not only desirable but required if you want to...
Sign, sign, everywhere a sign…
Well if you're in business, I HOPE SO!! Signs are so important to any business, whether you have a storefront or not. What? You think because you don't have a building or office outside the home you don't need signs? WRONG! Let's talk about what I consider to be signs...